Monday, October 24, 2011

Advertising Violations

Here are two violations that have been seen lately, don’t let it be your dealership.

R877-23V-7. Misleading Advertising Pursuant to Utah Code Ann.

Section 41-3-210.

(f) Trade-in Allowance. Statements representing that no other dealer grants greater allowances for trade-ins may not be used. A specific trade-in amount or range of trade-in amounts may not be used in advertising.

(n) Free. "Free" may be used in advertising only when the advertiser is offering a gift that is not conditional on the purchase of any property or service.

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